Tesla is bringing the Model 3 and Model S to Storsjön Lake in northern Sweden for the 2020 winter driving experience.

A chance to drive a Model 3/S on a frozen lake in the 2020 Tesla Winter Experience

As our occasional co-author, Tesla Model 3 owner from the UK, and EV enthusiast ‘Paul Atkins‘ reports the following email sent by Tesla to invite Tesla owners for the 2020 Winter Driving Expereince. Select owners and their friends will have the chance to drive a Tesla Model 3 or Model S on the frozen Storsjön Lake in northern Sweden.

The invites are going out as we speak to Tesla owners from the UK and Europe, the email invitation has not yet been confirmed by any Tesla owner from North America — Tesla has posted the following details of the event in the email invite and on their UK website:

This coming March, we’re bringing Model 3 and Model S to the frozen Storsjön Lake in northern Sweden.

Just refer a friend to join the Tesla community and you’ll both be entered to win a trip to the Tesla Winter Experience in Östersund, Sweden.

Winners will have the opportunity to drive Model 3 and Model S on an ice track with a qualified instructor. You and your guest will receive complimentary travel, accommodation, breakfast, lunch and a special dinner at Kungsgården.

Each referral increases your chances of winning a trip.

*Please note that this campaign is separate to the global Tesla Referral Program.
**Entering the Tesla Winter Experience does not affect your standing or participation in the regular Tesla Referral Program.

The fun side is that the traveling, accommodation, and food is all on Tesla — last year Tesla held the same event in Kemi, Finland where they selected a few owners/enthusiasts for the unique experience, the following beautiful video with drone shots of the event is shared by Danni Efraim.

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2020 #Tesla Winter Driving Experience

A post shared by X Auto - EV, Tesla News (@xautoworld) on

On the other hand, Tesla invited Roadshow/CNET’s Editor-in-Chief Tim Stevens to try the entire Tesla lineup i.e. Model X, Model S, and the Model 3 in the snowy conditions of Alaska in an attempt to break the stereotype of electric vehicles especially Teslas not able to perform at their best in the harsh winter.

Yes, Teslas might loose some range in such cold weather but they’re not totally useless, by following some expert tips, you can get the best out of your Tesla or EV in cold weather.

Aftermarket Tesla Accessories by EVANNEX

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Iqtidar Ali
[email protected]

Iqtidar Ali reports on the latest happenings at Tesla and Electric Vehicle forefront. With over 1 decade of experience in website development, he's our IT resource as well.


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